How important is signage to shoppers?

January 6, 2017

If your retail business needs customers, how do you attract them to your shop?

 

 

You would probably look at advertising, special offers or a fancy website to focus on a particular item. These are all great practices when done well, but what about the passing trade. What do you do to attract the local people in your town.?

 

Here at Doodle Signs we’ve always been strong believers in the power of good signage and recently there has been research that supports our believes.

 

Although this is an American survey, the findings are applicable in the UK. It was commissioned by FedEx and it measured the attraction power of signage and its impact on their intent to visit a store, make a purchase and more.

It found that:

  • 76% of consumers enter a store they have never visited before based on its signs

  • 68% have purchased a product or service because a sign caught their eye

  • 75% said they had told someone about a store simply based on its signage

  • 68% believe a shop’s signage is reflective of its products or services

  • 52% said they were less willing to enter a store with misspelled or poorly made signs

  • 60% said a lack of signage would deter them from entering a store

 

With the current rise in cheap online stores, and the recent Brexit result it’s a difficult time for retailers. This means its more important than ever to attract those customers in.. The findings in the survey really do support that having the right signage is essential to do that.

 

Here at Doodle Signs we can help you choose the right branding and signage to suit your retail outlet. We have over 15 years experience in the trade and can offer the best advice on types of signage, led signage, window graphics or wall murals. Why not drop us an email or call us anytime, even if its just to chat about how we can help.

 

www.doodlesigns.com

 

 

 

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